Salespeople, Do Not Send Me This

I think I got the same email that Trish Bertuzzi got. Trish is spot on with this post about email prospecting (as always).

We live in a world awash with low cost Sales 2.0/Social Selling tool. If you don’t use these tools to customize your prospecting to the recipient, you are wasting your prospect’s time.

Nobody has time today (like nobody!) So you deserve to be shut out. Get smart people!

Here’s an email I got the other day:

Hey Trish,

I’m sorry to trouble you. 

Would you be so kind to tell me who is responsible for marketing competitive intelligence and how I might get in touch with them?

I wish I could say that was the only time I’ve gotten such a message. But it’s not. I get three to five of these emails a day. It must be the template du jour.

Read the full post here

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