Sales effectiveness is a huge problem with billions of dollars being invested into sales forces on the “roll of the dice.” Sales 2.0 have gathered together some of the smartest minds in the business to take sales forces to the next level. Over the past decade we have been researching everything we could to help us improve our own sales performance and that of our clients. From this experience we felt that there was a shortage of places to find high-end thinking on sales improvement.
The Sales 2.0 website is a portal to the best thinking on sales effectiveness available today. We have created this website in an attempt to bring together some of the thinking that we believe is state-of-the-art and will propel sales into the "next generation". We plan to feature a variety of subject matter experts and thought leaders on the site. Some of the people who currently contribute most frequently are profiled below.
Scott Allen
Scott Allen is a 20-year veteran technology entrepreneur, executive and consultant. He writes the Entrepreneurs Guide for About.com, one of the top ten websites in the world with over 37 million readers, and a subsidiary of the New York Times. He offers current and future entrepreneurs guidance and resources to help them start and develop their new businesses.
Scott is the coauthor of The Virtual Handshake: Opening Doors and Closing Deals Online , published by the American Management Association. He blogs at TheVirtualHandshake.com and LinkedIntelligence.com . He also co-writes a monthly column for FastCompany.com about virtual business relationships and social software. He is a contributing author to several books, including Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture and Get Slightly Famous.
He consults with businesses and individuals on the strategic use of social software and with social software companies on product design.
Brian Carroll is the CEO of InTouch, Inc. and the former President of Carroll Communications. From early marketing experience with Cray, Honeywell, and Piper Jaffray and with broad sales and marketing management experience since, Brian has become a leading expert on lead generation.
Brian's been profiled and regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today.
The daily experience of bringing order to lead generation produced Brian’s unique wealth and knowledge and led to his first book, Lead Generation for the Complex Sale (McGraw-Hill June 2006). He speaks to 20,000 people a year on improving marketing effectiveness and lead generation strategies for the complex sale. Brian's B2B Lead Generation Blog is read by thousands each week.
Richard Fouts founded Comunicado right after September 11, 2001, during a time when marketing and sales communications were essentially paralyzed. He saw this as opportunity and worked with several organizations to keep going in the face of tragedy and the unknown.
Richard is a former partner of ZEFER Corporation where he ran strategic marketing and communications for the firm’s New York office. He also founded the Interactive Solutions practice for Cambridge Technology Partners in 1996. During his tenure at Cambridge, his business unit designed and built online businesses for financial services, media and healthcare firms, including Fortune 500 firms like McGraw-Hill, Standard & Poor’s, Johnson & Johnson, Bertelsmann and Morgan Stanley.
Richard held sales and marketing communications positions with Quidnunc (a London-based systems integration company) Digital and Hewlett-Packard. He frequently develops marketing and sales communications for Gartner, the IT Research services firm in Stamford, Connecticut.. .
Jonathan Farrington is a globally recognized business coach, mentor, author, and consultant, who has guided hundreds of companies and tens of thousands of individuals around the world towards optimum performance levels.
He has worked with: IBM, Wang, Legal & General, Andersen Consulting, Litton Industries and The Bank of Tokyo.
He has authored in excess of three hundred skills development programs, designed a range of unique and innovative process tools and has been published extensively.
Early in 2007, Jonathan formed Top Sales Associates (TSA) to promote the very best sales related solutions and products – the first initiative, Top 10 Sales Articles launched in April. TSA is now a subsidiary of The Sales Corporation which is based in London and Paris, where Jonathan is the Chairman.
The JF Consultancy – www.jonathanfarrington, launched early in 2008 and Jonathan's highly popular daily blog for dedicated business professionals can be found at www.thejfblogit.co.uk
Keith Rosen is the executive sales coach that top executives and sales professionals call first. He is one of the foremost authorities on assisting people in achieving positive, measurable change in their attitude, in their behavior and in their results. Keith is a best selling author and has written several books including, Time Management for Sales Professionals and his upcoming book, Coaching Salespeople Into Sales Champions.
For his work as a pioneer and a leader in the coaching profession, Inc.
magazine and Fast Company named Keith one of the five most respected and influential executive coaches in the country. Software Sales Journal recently named Keith's coaching firm, Profit Builders, one of the Top Nine Best Training Firms in the country. Keith is also a frequent contributor for Selling Power Live, CBSNews.com, Sales and Marketing Management and is currently the Sales Coach and Expert Advisor for AllBusiness.com.
Jim Berkowitz is a seasoned executive with more than 25 years of professional services and project management experience related to Customer Relationship and Financial Management (Accounting/ERP) software solutions for small, mid-sized and Fortune 500 companies.
As the founder and CEO of CRM Mastery, Inc, he heads up an organization dedicated to serving small and mid-sized enterprises that are seeking affordable tools and guidance to help plan for and succeed with CRM initiatives.
Over a 25 year span as a Sales Force Automation and CRM consultant Jim has helped more then 100 companies design and implement custom CRM solutions, including: Sprint, Apria Home Healthcare, ADIC, Iomega Corporation, US West, Citicorp Diners Club, Hewlett-Packard, Times Warner, Mellon Mortgage and Charles Schwab.
Nigel Edelshain is CEO of Sales 2.0 LLC. The company is a company dedicated to taking the sales profession to another level. Sales 2.0 provides companies with a range of services and products to enable them to make their sales forces wildly more effective.
Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. He was head of sales for the financial services vertical for Starpoint Solutions (a 600-person system integrator). While at Starpoint, he sold e-business projects to senior business and technology executives. Prior to Starpoint Nigel worked for Platinum Technology (now CA) selling IT professional services.
Nigel is the Chairman of the Wharton Business School Club of New York – the School’s largest alumni association. Nigel graduated from Wharton’s MBA program in 1993 and has an undergraduate degree in Microelectronics from Edinburgh University.
As a leading B2B sales strategist, Jill Konrath helps sellers crack into corporate accounts, speed up their sales cycle and achieve their revenue growth goals. She's the author of the instant sales classic, Selling to Big Companies, an Amazon bestseller for 2+ years.
Jill is a frequent speaker at annual sales meetings and industry events. In her provocative and practical sessions, she challenges salespeople to create value with each client interaction and become the competitive differentiator.
Her widely-read newsletter and blog enable Jill to share her expertise with tens of thousands globally. She's also frequently quoted in top business media including the New York Times, WSJ, Crains, Business Journal, Selling Power, Sales & Marketing Management, and Entrepreneur as well as countless online publications.
Most recently, Jill launched the Sales Shebang –
a conference and community for women in sales
Lee Salz is President of Sales Dodo and author of Soar Despite Your Dodo Sales Manager. He founded Sales Dodo with the purpose of helping companies remain competitive in the ever-changing business world. Those who fail to adapt become extinct, just like the dodo bird of ages ago.
One of the areas where Salz has found companies failing to adapt and change is in their sales organization. He has spent over 15 years helping companies adapt and thrive. He has successfully differentiated seemingly commoditized products and services in a wide array of industries resulting in record revenues and profits for companies ranging from Fortune 1000 to small start-up ventures.
Lee is active in the speaking circuit sharing his message of adapt and thrive with business executives and salespeople. He received his Bachelor of Arts degree from Binghamton University in 1992.
Stuart Scott, Managing Director of Guinnen MacRath, LLC, is committed to the business of business transformation. He teaches, writes, and coaches on the subject of creating powerful conversations to shape change in organizations. During the last twenty years, he has worked with companies on five continents to redesign their business processes, leadership models, and organizational communication patterns.
Stuart graduated from Northwestern University in 1977 with a degree in music. He promptly fell through a rabbit hole and found himself in the software business, where he spent years learning everything the hard way. When he realized that doing things the hard way is standard operating procedure in many businesses, he became a student - and later a skilled practitioner - of business process improvement.
Stuart credits much of his effectiveness as a business transformation leader to Virginia Satir, a 20th century pioneer in the field of family therapy. In 2006 Stuart was elected to the board of directors of Avanta, The Virginia Satir Network.
Scott Allen is a 20-year veteran technology entrepreneur, executive and consultant. He writes the 
Brian Carroll is the CEO of 
Richard Fouts founded 
Keith Rosen is the executive sales coach that top executives and sales professionals call first. He is one of the foremost authorities on assisting people in achieving positive, measurable change in their attitude, in their behavior and in their results. Keith is a best selling author and has written several books including, Time Management for Sales Professionals and his upcoming book, Coaching Salespeople Into Sales Champions.
Jim Berkowitz is a seasoned executive with more than 25 years of professional services and project management experience related to Customer Relationship and Financial Management (Accounting/ERP) software solutions for small, mid-sized and Fortune 500 companies. 
Nigel Edelshain is CEO of Sales 2.0 LLC. The company is a company dedicated to taking the sales profession to another level. Sales 2.0 provides companies with a range of services and products to enable them to make their sales forces wildly more effective. 
As a leading B2B sales strategist, Jill Konrath helps sellers crack into corporate accounts, speed up their sales cycle and achieve their revenue growth goals. She's the author of the instant sales classic, Selling to Big Companies, an Amazon bestseller for 2+ years. 
Lee Salz is President of Sales Dodo and author of Soar Despite Your Dodo Sales Manager. He founded Sales Dodo with the purpose of helping companies remain competitive in the ever-changing business world. Those who fail to adapt become extinct, just like the dodo bird of ages ago.
Stuart Scott, Managing Director of 
