Every time a holiday comes around I can hear “Uncle Paul Castain” reminding us sales people not to slack off. He’s totally right about it too. Whenever you think it might be a bad idea to call someone or send an email because “people aren’t working”, just do it! (For example, some of the best [...]
Archive | Customers RSS feed for this section
Sales for Startup Slideshare from Matt Heinz
If you work in a startup, or are planning one, definitely check out this Slideshare from Matt Heinz. There are some great points in here. I’ve added a few ideas to my plans from this deck. For more of Matt’s great ideas go visit his blog. I’ve been reading Matt’s stuff for a while now [...]
5 ideas that will impact your sales career
This post is going to be biased. Sorry. I’m a big fan boy of David Meerman Scott dating back to his (in my opinion) classic book The New Rules of Marketing and PR. I read that book in 2008 and it rocked my world. Now he’s got a new book focused on sales, The New [...]
KISS me
“We have a proprietary video processing technology that takes advantage of YouTube’s API and significantly beats industry benchmarks for throughput”. I don’t know what the rest of the voicemail said because I hit delete. I was having a bad day. I was working on a big project that had become seriously complicated. I was up [...]
3 Strategies For Elevating Your Sales Game
I really like this very actionable post from Kelly Riggs over on the Nimble blog. Regardless of how good you are there is always value in elevating your game. Obviously, your competitors’ are always looking to move up in the standings, and there is no need for that. Let’s get a sense of where you are currently. [...]
Do you believe proposals have magic powers?
Do you believe proposals have magic powers? If I put the question this way then I’m sure you’d say “no”. But throughout my career I’ve observed sales people acting as if proposals do have magical powers. As soon as a buyer shows enough interest to allow us to create a proposal it’s like a genie [...]
Use leverage
Great post today by Anthony Iannarino. It’s really critical to give your prospects a reason to act; otherwise your biggest competitor–status quo–will win. How to Get Leverage A few weeks ago I sent a newsletter to my subscribers about how to be compelling, how to help your dream client take action now. The gist of [...]
Talk to people
Another nice post by Mr David Brock here. I can be totally guilty of this. Don’t get wrapped up in the “coolness” of Sales 2.0 tools and Social Selling. Unless you take things “offline” and actually talk (and even more crazy, meet with people) you’re not going to sell anything. The Most Important Improvement In [...]
How would you do on the Newlywed Game?
How would you do if you and your clients (and prospects) were on the Newlywed game? The Newlywed game was a classic game show (it ran from 1966 to 2013–I thought it ended in the 70’s but that’s the problem with watching too much Netflix). In the game the host would ask one member of [...]
For a Client Base Built on Relationships, Social Selling Unlocks Doors
This is a guest post by Russ Korins, Director of Marketing, Cohen Tauber Spievack & Wagner P.C. When I came on board a year ago to head marketing and business development for a mid-sized law firm, the first thing I did was interview every attorney about his or her client base, what characterizes ideal clients, and [...]
Subscribe to this Blog
