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What are the best B2B lead sources to fill the top of your funnel?

Looking at the big picture and figuring out where you should spend your time and money on lead generation is a tough task and one I’ve seen many companies skip. Skipping this thinking is not a good idea as you can easily sink hundreds of hours and tens of thousands of dollars into an approach [...]

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Same Sales 2.0 Tools, Different Outcome

I’ve been a marketer and a sales person both. During the years I worked as a sales person and sales manager I became unhappy with the way sales people’s jobs were defined. This dissatisfaction drove me to define more efficient ways for sales people to sell. Luckily for me, Web 2.0 and social media technologies [...]

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Marketers Reach Across the Aisle

My friends, a new report from the CMO Council seems to show that sales and marketing executives are doing a better job of working together. The marketers surveyed believe they made some significant progress in driving the top line by working more closely with their sales counterparts in 2008. This appears to be one of [...]

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