Comments for Sales 2.0 Blog http://www.sales2.com How To Sell More, using Web 2.0 & Social Media Wed, 15 Feb 2012 05:14:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on How Sales People Should Use Email – Part 1 by Amber King http://www.sales2.com/2012/01/how-sales-people-should-use-email-part-1/#comment-41 Amber King Wed, 15 Feb 2012 05:14:45 +0000 http://www.sales2.com/?p=413#comment-41 Matt is right. Although e-mail is an efficient way to communicate it does not replaces the telephone. I believe however that these two marketing strategies should work hand in hand in order to maximize the outcome of the campaign. Great interview Nigel. Matt is right. Although e-mail is an efficient way to communicate it does not replaces the telephone. I believe however that these two marketing strategies should work hand in hand in order to maximize the outcome of the campaign.

Great interview Nigel.

]]> Comment on How Sales People Should Use Email – Part 2 by Nigel Edelshain http://www.sales2.com/2012/01/how-sales-people-should-use-email-%e2%80%93-part-2/#comment-20 Nigel Edelshain Sat, 04 Feb 2012 20:15:47 +0000 http://www.sales2.com/?p=426#comment-20 TK, Agreed. "Test" is one of my favorite words. Seems to have been well-embraced by marketing ("A/B testing" etc.) but not so widespread in sales - yet. Nigel TK,

Agreed. “Test” is one of my favorite words. Seems to have been well-embraced by marketing (“A/B testing” etc.) but not so widespread in sales – yet.

Nigel

]]> Comment on How Sales People Should Use Email – Part 2 by TK http://www.sales2.com/2012/01/how-sales-people-should-use-email-%e2%80%93-part-2/#comment-14 TK Fri, 27 Jan 2012 21:02:32 +0000 http://www.sales2.com/?p=426#comment-14 Over here at Tout (http://toutapp.com), we've been helping Sales and Biz Dev pros send better emails for nearly two years. Our biggest lesson learned? Keep it short and simple in the beginning with a single call to action... THEN, once they engage, give more detailed information based on where their interests lie. The key here, much like the rest of Sales, is not to mimic the behavior of others, but to measure and test your own target audience and how they respond to your own messaging. Over here at Tout (http://toutapp.com), we’ve been helping Sales and Biz Dev pros send better emails for nearly two years. Our biggest lesson learned? Keep it short and simple in the beginning with a single call to action… THEN, once they engage, give more detailed information based on where their interests lie.

The key here, much like the rest of Sales, is not to mimic the behavior of others, but to measure and test your own target audience and how they respond to your own messaging.

]]> Comment on How Sales People Should Use Email – Part 1 by Nigel Edelshain http://www.sales2.com/2012/01/how-sales-people-should-use-email-part-1/#comment-11 Nigel Edelshain Mon, 23 Jan 2012 17:30:33 +0000 http://www.sales2.com/?p=413#comment-11 Thanks Chris. Appreciate it. Nigel Thanks Chris. Appreciate it.

Nigel

]]> Comment on How Sales People Should Use Email – Part 1 by Chris Helgeson http://www.sales2.com/2012/01/how-sales-people-should-use-email-part-1/#comment-10 Chris Helgeson Fri, 20 Jan 2012 21:11:35 +0000 http://www.sales2.com/?p=413#comment-10 Great questions and awesome answers, I found it very valuable! Chris Great questions and awesome answers, I found it very valuable!

Chris

]]> Comment on CRM’s for the Real World by Marvin Morrison http://www.sales2.com/2011/04/crms-for-the-real-world/#comment-8 Marvin Morrison Thu, 12 Jan 2012 14:07:07 +0000 http://ivytechpartners.com/blog/2011/04/crms-for-the-real-world/#comment-8 Thanks Nigel. I appreciate your input. Thanks Nigel. I appreciate your input.

]]> Comment on CRM’s for the Real World by Nigel Edelshain http://www.sales2.com/2011/04/crms-for-the-real-world/#comment-7 Nigel Edelshain Wed, 11 Jan 2012 18:35:44 +0000 http://ivytechpartners.com/blog/2011/04/crms-for-the-real-world/#comment-7 Marvin, I find Nimble excellent for maintaining my Rolodex of people I actually know. It's has a great personal feel to the information you see, bringing up everyone's social information in an easy-to-understand and appealing way. For team environments Nimble is still maturing so for a company-wide deployment you may well want to take a look at more traditional CRM's like Salesforce.com (or Zoho which is similar but cheaper). Interestingly AFTER I wrote this post I went to Salesforce's Cloudforce conference in NY and saw they have added social profiles to Salesforce that look much like Nimble but access to some of these costs extra. I'd say take a look at both Nimble and Salesforce.com (or Zoho) in a trial mode for your situation and see what you think. Nigel Marvin,

I find Nimble excellent for maintaining my Rolodex of people I actually know. It’s has a great personal feel to the information you see, bringing up everyone’s social information in an easy-to-understand and appealing way.

For team environments Nimble is still maturing so for a company-wide deployment you may well want to take a look at more traditional CRM’s like Salesforce.com (or Zoho which is similar but cheaper). Interestingly AFTER I wrote this post I went to Salesforce’s Cloudforce conference in NY and saw they have added social profiles to Salesforce that look much like Nimble but access to some of these costs extra.

I’d say take a look at both Nimble and Salesforce.com (or Zoho) in a trial mode for your situation and see what you think.

Nigel

]]> Comment on CRM’s for the Real World by Marvin Morrison http://www.sales2.com/2011/04/crms-for-the-real-world/#comment-6 Marvin Morrison Tue, 10 Jan 2012 21:47:37 +0000 http://ivytechpartners.com/blog/2011/04/crms-for-the-real-world/#comment-6 For the last eight years I have worked in inside sales for a facilities services company using salesforce.com as the CRM. The company I worked for was a $75 million a year company purchased a couple of years ago by a $4 billion a year company. Last week I came to work for a small office furniture company which is a $1-2 million a year company. I have been directed to prepare a strategy using CRM to expand the business. Do you still recommend Nimble? What are your thoughts on salesforce.com or other CRMs? For the last eight years I have worked in inside sales for a facilities services company using salesforce.com as the CRM. The company I worked for was a $75 million a year company purchased a couple of years ago by a $4 billion a year company. Last week I came to work for a small office furniture company which is a $1-2 million a year company. I have been directed to prepare a strategy using CRM to expand the business. Do you still recommend Nimble? What are your thoughts on salesforce.com or other CRMs?

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