More Effective Selling
Sales 2.0 is dedicated to the improvement of sales results.

We constantly push the envelope on what’s possible in sales so that our clients maintain a competitive advantage in their selling. Our clients find out how to effectively use Web 2.0 tools and social media to gain business-to-business sales (in fact, we invented Sales 2.0).

Our services include:

  • Training
  • Consulting

Our Story
Sales 2.0 was started by Nigel Edelshain in January 2007.

Nigel started his career as microchip designer in the UK in 1986. In 1991 he came to the United States to go to business school at Wharton. In 1995 he was introduced through a friend to a small IT services company in New York. For the first year at that company he did the "typical MBA things": marketing, partnership development and business plan writing. But after a year the company said "well you've done a good job of that but we don't have any more of that kind of work for you to do. So we have two choices for you: (a) join our sales team or (b) leave… Nigel got into sales!

Like so many new sales people before (and after) him, Nigel found his initial year in sales tough. They don't teach sales at Wharton! He did not have any training on what worked and what didn't. Nigel tried working with his sales manager to get answers: he just said "there's the phone. Call more". So Nigel headed to Barnes & Noble and started buying sales books but the sales books all disagreed with each other. How could this be?

So just before Nigel got fired from his sales job he decided to come up with his own sales process. Lucky for him it worked and he kept using it.

Our Story - Taking Sales to the Next Level?
Nigel started his own ".com" company. It kept bothering him that no one had this "sales thing down". As an engineer he couldn't understand why sales wasn't something where "you do X and get Y"? It wasn't predictable and it wasn't repeatable.

After the ".com bubble popped" Nigel spent a few years consulting to technology companies helping them improve their sales. But in January 2007 he realized that his company (then called Ivy Technology Partners) had a bigger purpose. That purpose was to improve the sales profession and take it to the next level. That's the mission of Sales 2.0

Nigel Edelshain
Nigel Edelshain is CEO of Sales 2.0 LLC. Companies that work with Sales 2.0 improve their sales results 2-3 times. They achieve these results by combining the use of Web 2.0 tools and social media with well-thought-out sales processes. 

Nigel has sold millions of dollars of IT solutions to major Fortune 500 firms. He was head of sales for the financial services vertical for Starpoint Solutions (a 600-person system integrator). While at Starpoint, he sold e-business projects to senior business and technology executives in Wall Street. Prior to Starpoint Nigel worked for Platinum Technology (now CA) selling IT professional services.

Nigel is the Chairman of the Wharton Business School Club of New York – the School’s largest alumni association. Nigel graduated from Wharton’s MBA program in 1993 and has an undergraduate degree in Microelectronics from Edinburgh University.