Preliminary Results: Survey on Sales 2.0 Tools

By Trish Bertuzzi, The Bridge Group

Last Friday we launched our survey on Technology's Impact on Sales & Marketing Effectiveness. So far, Executives from 50 companies have responded - thanks for that!

I thought it would be interesting to share preliminary and very high level results in each of the 4 categories we targeted:

CRM
Sales and Prospect Data
Lead Tracking and Marketing Automation
Sales Enablement and Productivity

The data below reflects answers to this specific question:

How positive an impact has this tool had on your organization?

On a scale of 1 to 4 with 1 being "Minimal Impact" and 4 being "Significant Impact".

CRM
-tools in this category include:
Salesforce.com
SalesLogix
Siebel
SugarCRM
Homegrown

Sales and Prospect Data
-tools in this category include:
Dow Jones
Hoovers
InsideView
Jigsaw
ZoomInfo

Lead Tracking and Marketing Automation
-tools in this category include:
ActiveConversion
Eloqua
Genius / SalesGenius
LeadLander
Marketo
Pardot
Silverpop

Sales Enablement and Productivity
-tools in this category include:
ConnectAndSell
iCentera
InsideView
Kadient
SAVO

For those of you that have not yet taken the survey, you can do so by emailing Matt at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Participation will get you the full report and analysis to be released in October.

So what do you think of the data so far? Any surprises? I saw a couple things that made me say hmmm.....

Looking forward to your reaction and please participate if you haven't done so yet!