Through our consulting and outsourced lead generation activities we’ve noticed that the biggest bottleneck in the sales process for most companies is getting in-the-door
Buyers can do so much of their research online now they don’t need to see sales people for updates. Time-starved, over-stressed buyers will only meet with sales people if they sense you have something they really need. The bar has been raised on getting in. Just one of these techniques causes an approximately 8-x improvement over a cold call.	Nigel Edelshain, CEO, Sales 2.0

Through observing what works, and what doesn’t, we’ve come up with six factors that determine whether a prospect will meet with you. I cover each of these factors in this ebook.

Download this free 24-page ebook and learn that:

• The cold call is dead if it means “smiling and dialing”.

• Smart prospecting is very much alive. Find out how to use social networks and other Sales 2.0 tools to help you be a more effective prospector.

• Using these Sales 2.0 tools and techniques in your prospecting can increase your ability to “get in” dramatically. Just one of these techniques causes an approximately 8 x improvement over a cold call.

• Getting into the buyer’s office is the hardest part for the vast majority of sales organizations. You can be smarter than making a cold call. Find out how.

There are Sales 2.0 tools available now (including social networks) that help you with the three most critical factors that determine if a buyer will meet with you. Find out how to use these tools.

If you find the contents of this ebook interesting, you may want to sign up for our bi-monthly e-newsletter. The sales playing field is evolving rapidly. There is a lot more to learn about Sales 2.0. We are studying it every day.