Gerhard Gschwandtner, Publisher of Selling Power magazine, gives a preview of the forthcoming CSO Insights report on his Selling Power blog. The report contains data that supports the importance of Sales 2.0 in improving sales team effectiveness in 2010.

What Keeps Sales Leaders Up at Night? And how Sales 2.0 can help

I just finished reading an advance copy of the 2010 Sales Effectiveness Study released by CSO Insights, which reveals what sales leaders across the country worry about most. Sales leaders know that their sales organizations could perform better – if they only had a faster way to diagnose and stop the many efficiency leaks. Below are some of the key findings, comments, and suggestions.

Research fact: The top three objectives for sales leaders in 2010:



Comment: Every sales leader is focused on increasing revenues. There is no silver bullet for achieving that goal.

The most surprising result of the survey was the fact that sales organizations that implement Sales 2.0 technology actually overachieve compared to others that are slow to catch on to this powerful sales effectiveness trend.

Phone Works founder and CEO Anneke Seley and author of the book Sales 2.0 presented an eye-opening slide last week in a Citrix-sponsored Webinar (see below).

Read the complete post