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We Teach You How To

Win More New Business & Accounts

Is Your Sales Pipeline Blocked?

  • Volume cold calling takes 100 dials to get a meeting and begin to fill your sales pipeline
  • Our approach "Social Calling" take 12 dials (conservatively) to get a meeting
  • This prospecting approach is EIGHT (8) TIMES MORE SUCCESSFUL

Most sales organizations pipelines are blocked right at the beginning. Sales people simply cannot get into the buyer's office. We show you how to prospect effectively using social media and Sales 2.0 tools.

 

You Need to Prospect Effectively. Getting into the Buyer’s Office is the now Hardest Part of Sales.

  • Getting in the buyer’s office is the hardest part of selling for the vast majority of sales organizations.
  • The cold call is dead, if it means “smiling and dialing” with little-to-no-preparation on behalf of the sales person. But smart prospecting is very much alive.
Sales teams need help. CSO Insights latest study on sales performance shows the percentage of reps making quota in 2009 dropped to 51.8% from 58.8% a year earlier. Our observations show prospecting is the biggest bottleneck in quota attainment.
  • We say cold calling is "dead" because it now takes 100-200 calls just to set up a meeting, and advance your sale, if you use typical volume cold calling approaches.
  • After dialing the phone thousands of times we came up with three key factors that dictate if a buyer will meet with you :

    • Talking to the right people
    • Using changes in your buyer’s environment
    • Establishing relationships
  • There are tools now available (social networks, social media and "Sales 2.0" tools) that help you get to grips with these three most critical factors
Research by author Steve Bistritz for his book "Selling to the C Suite", and the University of North Carolina Business School showed buyers will take a call from a sales person 84% of the time if there is a referral involved but only 20% of the time from a cold call.
  • Using these tools in your prospecting can increase your ability to “get in” dramatically causing an eight-time improvement (conservatively) over “cold calling”.

We teach you how to Prospect Effectively. Here are Some Options.

Want to know how to prospect EIGHT times more effectively (conservatively) and give up cold calling (who likes that anyway?!) We've got options for you and your team:

  • FREE ecourse: if you're interested enough, you can go a little deeper by signing up for our free email ecourse. It's delivered right to your inbox over the course of 26 weeks.
  • Sales Meeting Speaker: got a sales meeting coming up? Want to hear this stuff from the "horse's mouth"? Nigel Edelshain is here to speak on Social Calling. Not only can your sales team get up-to-speed on how to prospect better but they can get a foundation in social media at the same time.
"Nigel made a dynamic presentation on social media at our company-wide sales meeting. If you are interested in finding out how social media and Sales 2.0 can boost your revenue, I highly recommend Nigel as a speaker for your next sales meeting." - Lori Windolf Crispo, SVP, Bollinger Insurance
  • Sales Training: OK if you've drunk the "Social Calling" Kool Aid or are just sick enough of your poor sales performance that you're actually willing to invest in improving it then you should sign up for our sales training (I know the ROI is a no-brainer but you still have to spend money to win). Drop us a note on our Contact Us form.
“Nigel is the “go-to” resource when it comes to anything involving lead generation, prospecting, sales tools, sales management, and sales technology. I rarely use the term “thought leader” but it’s the first descriptor that immediately comes to mind when someone mentions Nigel or his company.” - Joe Charles, Harborlight Services
 
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