Sales 2.0's CEO, Nigel Edelshain, named to the CMO Council's CLOSE Advisory Board. CLOSE (the Coalition to Leverage and Optimize Sales Effectiveness) is a new affinity network and online community for sales and marketing executives formed by the CMO Council in conjunction with Oracle and the Wall Street Journal.
CMO Council Report, "Closing the Gap", July 22, 2008, finds that unifying sales and marketing is still a challenge for many companies. A global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organizations.
Selling Power's Publisher Declares Sales 2.0 Critical to Sales Success HOUSTON--(BUSINESS WIRE)--Selling Power magazine’s publisher and founder, Gerhard Gschwandtner, declares Sales 2.0 a key element of success in the sales profession. “Getting up to speed on Sales 2.0 methodologies and the supporting technologies is critical for success in today’s demanding sales environment,” says Gschwandtner. [read more...]
Sales 2.0 will be running a joint sales event with Landslide Technologies and the Wharton Club of New York on October 14, 2008 in New York City. Sales 2.0's CEO, Nigel Edelshain, will emcee the event. "I hope this will be the first event in a series that will allow the world's leading sales experts to share their thoughts on how 'we take the sales profession to the next level'" Edelshain says.
Sales 2.0, CEO, Nigel Edelshain spoke to the Wharton Business School Alumni Club on "Selling Skills for Non-Sales People", January 9, 2008 [read more...]
