Have you ever wondered if sharing price up front helps or hurts closing a sale? I have. As a general rule, disclosing price before you’ve established a benefit and value is detrimental. But what if you didn’t share the price of your product or service until your prospect takes action to buy?

What if you didn’t let your prospect know what your offer costs until they clicked on a button to purchase? Would your sales increase or decrease?

James D. Brausch wondered just that – he noticed a number of Internet marketers were hiding their price until a click to purchase were made. So, James gave it a test. He found hiding the price until a prospect clicks to purchase resulted in nearly half as many sales. Here’s the link to James’ post on the subject and some numbers behind his test and conclusion that prominently placing the price of your product or service next to a button to purchase is best.

While you’re there, check-out his multivariate testing solution, MuVar. In oversimplified terms, MuVar automates the testing process for online sales copy.

As you know, copy has to be tested. The change of one word can make the difference in a sale. Color, pictures, guarantees, headlines, fonts, etc. all have an influence in how copy is read, understood, and acted upon. One simple change can make a difference and a combination of changes can take a pitifully performing sales letter and turn it into a money machine. We all know it.

The problem is it’s a bear to test. That’s what MuVar automates.

MuVar learns what combination of variables sell the best and presents those versions of your copy more often…as it continues to test other combinations for better performance. MuVar doesn’t write copy for you, but it does the heavy lifting of telling you what works best. It’s worth an investigation to see if it will meet your needs.

As a disclaimer, I haven’t yet played with MuVar (I plan to within a couple weeks), but think it’s a great concept and have been satisfied with the information James has shared on his blog relative to its features and functionality…the benefits are a no brainer.

So, this isn’t yet a review or endorsement of the product, but a heads-up that this product exists and if accurate in its stated ability, is going to be hot. I’ll review it after I use it.