The Secret Peril That Causes Sales to be Lost
Many years ago, I learned, painfully, that there is no such thing as a rubber stamp. Many sales people hear "rubber stamp" and feel confident that they are working with the right person. "The sale is mine!" If anything, the rubber stamp is simply the fuse on a stick of dynamite. Better get under your desk, your deal is about to implode!
Here is what happens behind the scenes as your administrator visits with his boss. "Mr Jones, I've found a new supplier for our widgets. The sales rep is terrific. We've worked together and developed an ideal solution that makes everyone's life easier and we'll save 10% on our spending." "Put it in my inbox," says, Mr. Jones. Days become weeks as the administrator pings Mr. Jones about his rubber stamp, but no signature is forthcoming.
Finally, Mr. Jones develops an interest in his widget purchasing and surfs the web for potential suppliers. He meets with three of them and finds one to his liking. "This supplier is going to save the company 10.25%". Guess who got the deal? However, the sales person never knows about this because the administrator is too embarrassed to call him. After all, the administrator said this was just a rubber stamp, you had been awarded the business. Communication with the administrator goes dark; he just stops responding to your emails and voice mails.
What sales people often forget is that as you go up the corporate ladder, business leaders maintain accountability for the lower rungs of their responsibility. Thus, they want to feel as if they are involved in the solution development phase, or at least be offered the opportunity to participate. When administrators fly into their office with what they feel is a great decision, they are rebuffed. And, for one core reason, EGO! While the administrator's plan may very well be a great one, it is met with resistance for the simple reason that his manager was not invited to participate in the process. When he finally becomes interested enough to look at this issue, his goal becomes proving that there is a better deal to be had. In essence, this approach creates a saboteur of your deal.
If you are the sales person dealing with the administrator, how do you have the conversation where you share the concern of their manager not being involved in the process without offending? It takes a tremendous amount of finesse and strategic planning. However, if you truly have your client's best interests at heart, it is easy. This is the ultimate key. If you are committed to ensuring that your clients achieve their goals, you can have this conversation. After all, you know that they won't get what they want if you continue down this path.

Comments
This is very important step in your initial prospecting. You need to find out who the key decision maker is. Find out about that decision maker and include the person in the conversation. If your relationship is with the admin you could very easily involve the decision maker and ask him/her if it would make their lives easier for you to deal with the admin on low level decisions. Always keep the decision maker in the loop making sure he/she feels like they are a part of the entire cycle using finesse on the small and big details.
Posted by: Francine Rattenbury | November 12, 2008 11:06 PM