Spotlight Article
| Email Prospecting - Kendra Lee Interview |
| By Chad Levitt, New Sales Economy In this post Chad Levitt interviews Kendra Lee, top selling IT sales rep, author of the best-selling book: Selling Against the Goal and prospect attraction specialist. Kendra is widely accepted for her expertise in using e-mail to attract new prospects and close more business. In this interview Kendra shares where she thinks the sales industry is heading and how sales reps can position themselves to sell more in the New Sales Economy. |
| Read More |
Sales 2.0 Services
Companies work with Sales 2.0 (LLC) to:
• Crack into new accounts
• Reduce their cost of sales
• Speed up their sales cycle
• Sell more to clients
• Hit quota with less resources
Our services include:
• Lead Generation
• Training, and
• Consulting
What makes us different is that we are experts in Sales 2.0 tools and techniques. In fact, we invented Sales 2.0. You can learn more about how we can help your sales and all things Sales 2.0 at this website.
 |
 |
 |
Lead Generation
Prospecting
Closing Deals
Sales Tools
Sales Management
- A Terrible One Page Sales Letter
By Jim Logan, JS Logan I’ve been holding a sales letter for sometime - a wonderfully written, one page, six paragraph sales letter soliciting my donation to a local foundation. It’s formatted nicely, is hand signed, and accompanies a professional looking donation card. I bet they don’t raise...
- On Lead Qualification: Steps to Convert Inquiries into Viable Sales Leads
By Brian Carroll, InTouch A common lead generation practice using B2B inbound marketing includes offering white papers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries)...
- 7 Tips on how B2B marketers can leverage social media
By Brian Carroll, InTouch In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are wonderful for building and supporting business...
- Lead Scoring 2.0: Measuring Prospect Behavior
By Anneke Seley, Phoneworks Last month, I spoke to a group of Silicon Valley Chief Sales Officers about Sales 2.0. After my presentation, I invited the attendees to share some of their approaches to reinventing the way they are selling, given changes in customer preferences, the market and economy. ...
- Your Event was a Success: Now What?
By Mac Mcintosh, Sales Lead Insights Would you invite someone out on a date, wine and dine the person, drop him or her off afterwards and then never call again? Probably not, unless the two of you really didn't hit it off. So why do many companies pour time, money and manpower into mounting an event,...
- There Is Networking, And Then There Is Effective Networking
By Jonathan Farrington, The Sales Corporation Networking effectiveness starts with a positive personal attitude and an understanding that successful networking is built on a spirit of giving and sharing and not of bargaining and keeping score. Armed with this knowledge, we can now look...
- Sales 2.0 Interview | Kendra Lee President KLA Group
by Chad Levitt, New Sales Economy In this post I interview Kendra Lee, top selling IT sales rep, author of the best-selling book: Selling Against the Goal and prospect attraction specialist. Kendra is widely accepted for her expertise in using e-mail to attract new prospects and close more...
- Cold Calling 2.0: Buyer's Side
By Matt Bertuzzi, The Bridge Group There are most certainly very strong opinions on the status and future outlook of the Cold Call. Trish's post on Cold Calling 2.0 garnered the most comments this blog has seen in quite some time. Coincidentally another Brit (I wish I was smart enough to orchestrate...
- Are Your Business Relationships Strong Enough to Survive in Hard Times?
By Ed Emde, Wilson Learning Whatever your industry, your customers are most likely delaying projects and looking for ways to cut costs. This is a good time to take stock of the relationship-building capabilities of your team. Are current relationships strong enough to withstand the destructive pressures...
- My Marketing Brothers Take Care of Me
I was presenting The Cold Call is Dead Part 2 webinar yesterday and I noticed an interesting question flash by on the audience questions box. Well, it wasn’t actually a question it was a comment. A conclusion actually. Roughly it said “marketing generates all the leads and sales closes them”....
- Major Account Management Is An Art, Not A Formula
By Jonathan Farrington, The JF Consultancy One can often see two ways of managing major accounts that are certain to fail. The first is management by chance. There is no control. There is no plan. No one can explain why we are winning the business or forecast how long our success will last. We do...
- Great Proposals Address Key C-Suite Concerns
By Steve Rovniak Very recently, I was discussing one of my favorite topics with a friend and business colleague: Proposals. I had offered to review two of his web design firm's best proposals and offer a few ideas for improvement. He and I talked about a number of elements of a good proposal, including...
- 11 tips to Reinforce a Purchase Decision
By Jim Logan, JS Logan After a prospect decides to become a customer, especially when it’s a big decision, what do you do next? Do you jump up and down for joy, say “Thanks!”, rush out the door to call your sales manager - or- do you reinforce your new customer’s decision and reassure them...
- As the Market Drops, Don't Be a Closer
By Nigel Edelshain, Sales 2.0 The sky is falling. Well, the stock market and many of the great behemoth financial firms that I have sold to over the last dozen years are. Let's say many of us are not in the most upbeat mood right now. And how does this "macro economic tension" tend to show up in...
- Step Away from the Ledge
By Garth Moulton, Jigsaw Although I don’t live and die by a quota anymore, I am nonetheless the “executive sponsor” for between one and several large business development deals at any given time. Last week we lost one of those deals. A really big one. It would have improved Jigsaw’s market position,...
- Sales 2.0 Interview: Anneke Seley, CEO, PhoneWorks
By Chad Levitt, New Sales Economy In this post I interview Anneke Seley, a thought leader in Sales 2.0, founder of OracleDirect, author, and CEO of PhoneWorks. Anneke was using Sales 2.0 strategies back in the late 1980’s while she was building OracleDirect, so she has unique insight into using...
- LeadLander - Product Review
By Mike Damphousse, Green Leads We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly,...
- Turn Contacts into Opportunity
By Miles Austin, Fill the Funnel Every successful SalesMaker I have ever known has built a substantial contact database. It is protected and kept away from the eyes of peers, bosses and company executives with a passion. What used to be found in a Rolodex is now housed in LinkedIn, Jigsaw, Outlook...
- How To Find Accurate Customer Contact Data
By Miles Austin, Fill the Funnel For many of you the toughest part of customer acquisition is obtaining current contact information. The number one question I get asked is: “How can I get accurate email addresses and direct dial phone numbers or extensions for the prospects that I want...
- Voicemail Marketing
By Carson McKee, Direct Contact Sellers are continually frustrated by voicemail. It’s one of the main reasons why sales people dislike cold calling. Call – voicemail – hang up… Call – voicemail – hang up… Cold calling is essentially marketing – and sellers should embrace VM...
- How to Stay “At Will” Employed
By Garth Moulton, Jigsaw Last week I received an email from a friend of mine that matches a commonly seen one in these economic times- “please change my contact email to jimmyjoejoe@gmail; Acme Software and I have parted ways.” The main difference in this particular case was that my friend is a successful...
- Successful Pipeline Management - It Really Is Not That Complicated!
By Jonathan Farrington, The Sales Corporation I have read a plethora of articles and blog posts recently on the subject of pipeline management, and whilst it will never be an exact science, it really is not that complicated. Imagine a bath filled with water, almost instantly the water begins to evaporate...
- Have You Mastered Sales 1.5?
Sales 2.0 is getting tons of buzz right now in the technology market. There are lots of different definitions out there, but here's mine: Sales 2.0 is an outcome not an event. The process requires you to transform your business from one that is focused on selling to one that is focused...
- Transforming a Sales Organization: A True Sales 2.0 Story
By Anneke Seley, Phoneworks Phone Works is helping the Media Division of a $14 billion communications company completely change the way they sell. Our client is not unlike many companies, whose growth and margins have slowed or even gone negative in recent years. What makes our client unique is...
- Beware of Hiring Your Competitor's Sales People
By Lee Salz, Sales Architects Life would be grand if we could sprinkle a few seeds in the ground, fertilize, add water…and a great sales person would sprout. This is truly a pipedream, but one often pursued by small business owners and sales management executives in their quest to find great sales...