This ebook is designed for sales people and business owners that want to have more meetings with qualified prospects.

The approach described in this ebook is an alternative to generating qualified leads via cold calling or marketing campaigns.

The topics of each part of this 30-page ebook are as follows:

Part 1: The big bottleneck
Part 2: Who do you serve?
Part 3: How do you help?
Part 4: Look good
Part 5: Get introduced
Part 6: Ask birds of a feather
Part 7: Timing is not everything but it helps
Part 8: Timing in action
Part 9: Go through the motions

This ebook was developed by Nigel Edelshain (Linkedin profile), one of the creators of social selling and Sales 2.0 (see Wikipedia reference here.)