
This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities.
A nightmare scenario materialized for thousands of businesses at the onset of the pandemic: their largest source of business dried up overnight and the outlook seemed grim. I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country.
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