
“Your influence is determined by how abundantly you place other people’s interests first.”—Bob Burg, The Go Giver
Mass outreach continues to get worse. I frequently hear from people that “email does not work” or “how can you cold call people when everyone works at home?”
There are still many people out there who think the answer to this declining effectiveness is to send more outreach. If cold email only gives you a 0.1% reply rate, versus the 1% it used to give, then just send ten times more!
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