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This is Nigel calling from Sales Software 2.0.
We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM.
We do this by using distributed geometric parallel processing. Our system is really unique as it runs at 10 petaflops on Linux. We can achieve this as a we use Object Oriented frameworks, GPU accelerated computing combined with local caching.
We’ve worked with companies like IBM, SpaceX and Dairy Queen to boost their sales operational throughput by an order of magnitude.
I thought you’d interested. Can we set up a time for a demo?
Happy Gibberish Day!
Today, September 20, is apparently National Gibberish Day, so it seems like a good time to surface this classic point about how your describe your company and products to your prospects–or indeed to anyone that asks “what do you do?”
I’ve worked with a lot of technology companies over the years and most of them have sucked at saying what they do.
Many of them had long-winded statements full of technical features that no prospect has the time to listen to nor could understand.
When you first contact a prospect, they are not interested in investing their valuable time in figuring out what your product of service can do for them. The only way you will gain their interest is by telling them what you can do for them, quickly and in words they can instantly understand.
My friend Richard Fouts introduced me to something he called the “grandmother test”.
The concept is whatever answer you give to “what do you do?” needs to be something your grandmother can understand.
Get rid of all the jargon. Grandma will not understand it.
Make sure what you say tells your grandmother “why” anyone would care. Tell her what you do for people. Show her the benefit. Grandmothers are smart, they’ve seen it all before. Cut to the chase.
Here are some examples of better statements of what you do:
- We help you comfortably retire. (Fidelity)
- We protect companies, lives and reputations. (GE Insurance)
- We help companies do business online. (IBM)
Happy Gibberish Day! Please enjoy the day responsibly.
Feel free to get together with as many geeks in your tech company as you like. Go to the conference room and talk gobbledygook to each other until the tequila runs out. Just don’t say it to your sales prospects.