
People are people, so why should it be, you and I should get along so awfully–Depeche Mode
During a conversation with a friend who is the CEO of a small professional services firm the question came up “how well do you know this person?” and “do you know them like a real person?”
Looking at these questions on the page, they seem a bit odd. But I’ve found in practice they are not. When we are selling, we tend to project some odd traits onto buyers. We forget that buyers are just normal people.
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