You’ve heard this before but how much do you “walk the talk” when it comes to knowing your prospects?
Information is power in sales. The more you know about your prospect and their situation, the more likely you are to make a sale. If you’re in the dark, you’re not likely to bring up the right topics at the right time, and you’re way more likely to get a stack of objections.
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It might seem odd that the bloke that coined the term “Sales 2.0” is telling you to go easy on the tools you use for selling but that’s the case. Sales 2.0 became synonymous with using technology to sell better. And you can use technology to sell better but you can also use it to sell poorly.
The common problem is that the common tools we’ve developed to make us more productive at work often end up making us less productive.
The four most used tools in social selling can also be some of the biggest time wasters. [Read more…]