We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling.
Up to this point many of the tools available to sales teams have encouraged volume-based sales techniques, like mass emailing and cold calling. But as more and more salespeople use these tools, buyers have become inundated with low value communication. Inevitably connection rates and conversion rates have dropped quickly.
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“Her” is a 2013 film about a lonely writer named Theodore Twombly, portrayed by Joaquin Phoenix, who develops a romantic relationship with an AI on his phone named Samantha, (voiced by Scarlett Johansson). The film predates the “coming out” of ChatGPT by a decade but surfaces some of the behavior that apparently is already happening on certain online dating sites.
In our more mundane, but still relationship-centric, world of sales, how far will buyers go with replacing relationships with humans with relationships with AI? My guess, for the foreseeable future, is not that far—at least when it comes to large purchases.
I believe AI will play the role of sales assistant not sales lead when it comes to important buying decisions.
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This is number 9 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.
This interview is with Miro Putkonen and Anton Dobrzhanskiy of Epicbrief. Epicbrief’s mission is to make human work in sales more meaningful and valuable. Here’s a summary of our conversation and below this summary is the full transcript of our interview.
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This is the fifth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.
This interview is with Scott Ingram. Scott is the Founder of Sales Success Media and hosts the Sales Success Stories and Daily Sales Tips podcasts.
Here’s a summary of our conversation and below this summary is the full transcript of our interview.
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This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.
This interview is with Amelia Taylor. Amelia is the lead evangelist for Regie.ai. Regie helps sales, marketing, and success teams write engaging content faster using AI.
Here’s a summary of our conversation and below this summary is the full transcript of our interview.
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This is the second in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.
This interview is with Paul McGhee. Paul is the Director of Field Enablement at Groove, a leading sales engagement platform. Paul has a great perspective on all things sales as he’s had many roles associated with the function, including running sales enablement, carrying a bag, managing sales teams, running his own sales consultancy, and starting his own sales enablement SaaS company.
Here’s a summary of our conversation and below this summary is the full transcript of our interview.
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