Maybe it’s just me, but I suspect not.
Have you experienced this in your sales career? You get to “take charge” of a new “greenfield” territory for your company? Or maybe you just started a new sales job.
Your bosses sense bountiful opportunity. There’s a whole new part of the country (or new industry) that no other rep is covering. Those suspects sure must be waiting to hear about your glorious products and services. [Read more…]
I just finished reading The Challenger Sale. (I know, a bit late but finally done.)
I have to go back and find where they decided to name the type of sales person that is most successful these days “challenger”. I suspect there was some good debate on that name. The prospecting approach recommended in the book could probably better be called “insightful” or “insight-based” or something like that. [Read more…]
I think it’s all about qualified leads. What do you think?
So I’ve tried most forms of sales and marketing techniques now. (I’m getting old/older!) But whichever way I slice it, it all comes back to the revenue bottleneck being qualified leads.
Notice I said “qualified leads” not “leads”. “Leads” are not that useful. [Read more…]