If you didn’t believe that we humans are connected before COVID-19, you should now.
As you know, the virus has been transmitting itself exponentially through populations around the world. The only thing that has slowed its progress has been implementing some form of social distancing.
Social distancing is all about breaking the social network.
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I have to admit that I’m doing this right now.
I am looking for contact information in some target enterprise accounts. It takes time. If you’re not careful, a lot of time.
And I’ve done this many (many) times in my sales career and used many (many) hours of time on this. And I know many senior sales people that have spent lots of time on this too.
If you’re going to sell an enterprise account, you have to do this contact research, so what’s the discussion? This is just the cost of doing business.
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There are some green shoots of spring out there. Some sales inquiries are finally coming in. Maybe the end of the world is not nigh. Time to breathe again.
It’s possible that we are climbing out of the deepest part of the COVID-19 trough from a business perspective. Perhaps it’s time to breathe a huge sigh of relief and get back to partying like it’s 2019.
But that would actually rather suck.
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Don’t panic. We will return to normalish, at some point.
We will start selling at some reasonable rate again, soonish.
Budgets will be back in place and buyers will need things, in a little whileish.
When all this happens, you may easily forget the lessons of this panic/pandemic.
One of these lessons I believe is that big customers are good.
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It’s a really tough time for most companies to sell their products and services.
Much buying is “paused.” Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. Deals are stuck in the pipeline and new opportunities are in short supply.
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Data from Bloomberg’s economists say we are in a recession.
We’re starting to get familiar with how our lives are affected by the health issues inherent in this COVID-19 crisis but the economic consequences are just kicking in.
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