Sometimes it pays to do what is “out”.

Social selling has become synonymous with technology. Many definitions make it all about using social media to sell.

But I think social selling is about being social and actual human beings do more than just hang out on social media platforms. [Read more…]

We sales people have evolved.

We don’t always pitch our product or service, sometimes we’re helpful enough to send over a white paper or blog post that may be of interest.

But as it goes with good ideas, content is getting overused. [Read more…]

Back in the day when I was selling technology to banks I used my social selling approaches to get a meeting with a super-senior executive in a super-large bank (you know it, but I can’t tell you which one on a blog post.)

It turned out this super-senior executive was a very nice bloke and I stayed in touch for many years. What actually happened when I called though is a I spoke to his assistant. So in reality I actually stayed in touch with his assistant–maybe more than I did with him. [Read more…]