Sales 2.0

Send Your Proposals to the DEA, Part 2

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In my last post I was ranting about how I hate proposals.

My preferred solution to this is not developing proposals at all. I highly recommend not spending your time generating beautiful documents for every person that says, “send me a proposal”. It’s a surefire way to eliminate your prospecting time and have a sick pipeline.

However, if you have situations where you have to generate a proposal, or a part of a proposal, consider the remaining two options from The 4-Hour Workweek: Delegate and Automate.

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Send Your Proposals to the DEA

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In general, I think “proposals suck!”

I was reminded of my (bad) attitude to proposals again a few weeks ago when I was co-opted into developing one. This one was of the typical kind that I have seen over three decades of working in B2B services companies. The kind that takes a salesperson, plus other members of the team, days to develop. The kind that takes a salesperson away from selling for a couple of days and turns them into some kind of Word (or PowerPoint) jockey, trying to find the perfect paragraph spacing or font.

My experience of this proposal development process (at several companies) has been one of colleagues obsessing over producing the perfect document where our business’s credentials shine so brightly and our layout and formatting are so perfect that the prospect will just sign on the dotted line as soon as they’ve read it…and yet, somehow, consistently, they don’t!

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